Privacy policy
Privacy Policy – VitalHeal
Last updated: 15 June 2026
We and our partners, including Google, use cookies and similar technologies for personalised and non-personalised ads, analytics, measurement, audience insights, and product development.
Learn how Google uses your data: https://business.safety.google/privacy/
Other partners may process data under their own privacy policies.
VitalHeal (“we”, “our” or “us”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, and disclose your personal information when you visit our website, make a purchase, or otherwise interact with our services (the “Services”).
By using our Services, registering an account, or making a purchase, you signify that you have read, understood, and agree to the collection, storage, use, and disclosure of your personal information as described in this Privacy Policy and our Terms of Service.
Definitions and Key Terms
To make this policy as clear as possible:
Cookie: A small piece of data stored on your browser to remember preferences, provide analytics, and deliver advertising.
Company (“we”, “us”, “our”): VitalHeal, responsible for your information.
Device: Any internet-connected device used to access our Services.
Personal Information: Information that directly or indirectly identifies you, such as your name, email, phone number, shipping/billing address, payment information, or IP address.
Service: The website, store, and related tools operated by VitalHeal.
Third-Party Service: Advertisers, analytics providers, shipping carriers, payment providers, or marketing partners that help us operate or improve our Services.
You: A person who uses or interacts with our Services.
Information We Collect
We may collect the following categories of information:
Contact details: name, email, phone number, billing and shipping addresses.
Financial information: payment details, which are processed securely by our payment providers.
Account details: username, password, preferences, and account settings.
Transaction information: items you view, add to cart, purchase, return, or exchange.
Communications: messages you send us, such as customer support inquiries.
Device and usage information: IP address, browser type, device information, interaction data, cookies, and similar technologies.
We collect this information directly from you, automatically through cookies and similar technologies, from our service providers such as Shopify, or from partners where you have given consent.
How We Use Your Information
We use your information to:
Provide and improve the Services: process orders, arrange shipping, manage your account, fulfill returns, handle refunds, recommend products, and improve our website and products.
Marketing and advertising: send you promotional emails where permitted, show you ads on and off our site, including interest-based ads, and measure advertising performance.
Analytics and measurement: understand website performance, product interest, traffic sources, and customer interactions so we can improve the user experience.
Third-Party Data Use, including Google and others:
We use Google services, such as Google Ads and Google Analytics, that may collect and process personal data for advertising and measurement purposes.
When you give consent, Google will use your personal data in accordance with its privacy and business data policies. You can read more here: https://business.safety.google/privacy/
Other third-party partners we work with may also process your personal data for similar purposes, in line with their own privacy policies.
Security and fraud prevention: detect, prevent, investigate, and respond to fraud, unauthorized activity, or illegal activity.
Customer support: respond to inquiries, provide updates, and improve customer service.
Legal compliance: meet tax, accounting, regulatory, and legal obligations.
Legal Bases for Processing, EEA/UK
Where required, we process personal information based on one or more of the following legal bases:
Contract: to provide our Services, process orders, handle payments, arrange shipping, and manage returns.
Legitimate interests: to improve our Services, prevent fraud, secure our website, and operate our business.
Consent: for certain marketing, cookies, analytics, and advertising activities where consent is required.
Legal obligation: to comply with tax, accounting, consumer protection, and other legal requirements.
How We Share Information
We may disclose your information in the following cases:
With Shopify and service providers: to process payments, fulfill orders, host data, provide analytics, customer support, fraud prevention, or shipping.
With payment providers: to securely process payments, refunds, and fraud checks.
With shipping and fulfillment partners: to deliver your order and handle returns or exchanges.
With marketing and advertising partners: to deliver targeted ads, measure ad performance, and understand audience insights. You may opt out as described in the Rights section below.
When directed by you: for example, when you choose to use integrations, social login, or other connected services.
Within our corporate group or affiliates, where applicable.
For legal reasons or business transfers: to comply with law, respond to legal process, enforce our terms, protect rights and safety, or as part of a merger, acquisition, restructuring, or sale of assets.
Shopify Relationship
Our Services are hosted by Shopify. Shopify may process your data to provide and improve the platform. Shopify may also use your interactions across merchants to power features such as fraud detection and advertising services.
See Shopify’s Privacy Policy: https://www.shopify.com/legal/privacy
Manage rights related to Shopify’s processing: https://privacy.shopify.com/
Cookies and Advertising
We use cookies and similar technologies to operate our website, remember your preferences, analyze traffic, measure performance, and personalize ads.
Some cookies are essential for core website functions, such as page navigation, secure checkout, fraud prevention, and order processing. These cookies are always active because they are required for the website to work properly.
Other cookies are used for analytics, measurement, advertising, and personalization. Where required, we only use these cookies with your consent.
We may also use cookies for interest-based advertising. These help us show relevant ads and limit repetitive ads.
You can manage or withdraw your cookie preferences at any time through the Cookie Settings link in our footer, by visiting our Cookie Policy, or by using supported browser privacy signals such as Global Privacy Control (GPC), which we honor where applicable.
For more information about how Google uses data, please visit: https://business.safety.google/privacy/
For more information about how Shopify processes data, please visit: https://www.shopify.com/legal/privacy
Your Rights and Choices
Depending on your location, you may have rights to:
Access or know what personal information we hold about you.
Request correction of inaccurate personal information.
Request deletion of your personal information.
Request a copy of your personal information or data portability.
Restrict or object to certain processing.
Withdraw consent where processing is based on consent.
Opt out of targeted advertising or sharing where applicable.
You may also opt out of marketing communications at any time by clicking the unsubscribe link in our emails or by contacting us directly.
California and US State Privacy Rights
We may process personal information for cross-context behavioral advertising, also called targeted advertising.
You may opt out via our Cookie Settings link in the footer, by visiting our Cookie Policy, or by using a supported Global Privacy Control (GPC) signal.
We do not knowingly sell or share the personal information of individuals under 18.
EEA/UK Residents
If you are located in the EEA or UK, you may also have the right to object to certain processing and to lodge a complaint with your local Data Protection Authority.
Requests can be made using the contact details below. We may need to verify your identity before fulfilling your request.
Data Retention
We keep personal information only for as long as needed for the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law.
Examples include:
Order and invoice records: 7 years for tax, accounting, and legal purposes.
Account data: for the life of the account and up to 24 months after closure, unless longer retention is required.
Marketing consents: until withdrawn or no longer needed.
Customer support communications: for as long as needed to handle your request and maintain business records.
When we no longer need personal information for the purposes described, we securely delete or anonymize it.
Security
We use technical, administrative, and organizational safeguards to protect your information. However, no system is completely secure. Please do not send sensitive information through unsecured channels.
Children’s Privacy
Our Services are not directed to individuals under 18, and we do not knowingly collect personal information from them. If you believe someone under 18 has provided us with personal information, please contact us to request deletion.
International Transfers
We may transfer your information outside your country, including to the United States, Canada, or other jurisdictions. Where required, we rely on appropriate safeguards such as the European Commission’s Standard Contractual Clauses or UK equivalents.
Changes to This Policy
We may update this Privacy Policy from time to time. Updates will be posted on this page with a revised “Last updated” date. We will notify you where legally required.
Contact Us
If you have any questions or requests, please contact us:
VitalHeal
Email: info@vitalheal.co
Business Address: Vasagatan 58, 411 37 Gothenburg, Sweden
Contact Form: https://vitalheal.co/pages/contact
Customer service hours: Monday–Friday, 09:00–18:00 CET/CEST, Stockholm time
We do not currently appoint a Data Protection Officer. For all privacy-related inquiries, please contact us using the details above.